Try it, buy it.

Get your product to your customers.

Sampling

Be there when your customer is deciding to buy: the sampling agency difference.

With 75% of consumer purchase decisions occurring in-store, an innovative in-store sampling campaign is a sure-fire way to get your brand in front of your audience, right when they’re ready to buy.

And you’ll be able to see the results – in-store sampling can increase sales by 300-400%, compared to a typical week.

Sampling options include:

  • in-store (Woolworths, Coles, Independents, etc.)
  • in-mall / Shopping Centres
  • transit (train stations, etc.)
  • public places (beaches, parks, etc.)
  • food delivery sampling (UberEats, Deliveroo, etc.)
  • dine-in sampling in restaurants
  • rideshare sampling (Uber, etc.)
  • Airbnb sampling
  • direct to home sampling

Strategic approach, creative solutions.

As a leading sampling agency, we use our years of grocery experience and the latest data to build a results-driven campaign, targeting the supermarkets, shopping centres and locations that will work best for you.

Then we’ll manage all the logistics including:

  • liaison with retailers and store managers
  • storage and warehousing
  • store selection and scheduling
  • freight and logistics
  • selection and training of promotional staff
  • development of creative POP solutions including mobile carts and take home collateral
  • design and production of display artwork and uniforms
  • generation of shopper insights content and questionnaire implementation
  • BI analytics and reporting dashboards

Case Studies

Driscoll’s ‘Seasons Finest Berries’

Driscoll’s ‘Seasons Finest Berries’

Diversified sampling strategy for maximum impact

Snack Brands ‘CC’s’

Snack Brands ‘CC’s’

A high-impact roaming campaign

Nyal ‘Vapourising Patches’

Nyal ‘Vapourising Patches’

Highly effective below the line campaign

Beam Suntory ‘Jim Beam’

Beam Suntory ‘Jim Beam’

High-engagement taste sampling challenge

Contact

Like to find out more about D2C services?

D2C Australia Office

Head Office
Unit 6, 168-180 Victoria Rd
Marrickville, NSW 2204
Get Directions

T: (02) 9188 8765

D2C New Zealand Office

92 Albert St
Auckland CBD,
Auckland 1010
Get Directions

T: 0800 536 349

Enquire here

D2C Australia Office

Head Office
Unit 6, 168-180 Victoria Rd
Marrickville, NSW 2204
Get Directions

T: (02) 9188 8765

D2C New Zealand Office

92 Albert St
Auckland CBD,
Auckland 1010
Get Directions

T: 0800 536 349

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