Snack Brands ‘CC’s’
One of Australia’s best-known brands had innovated and was changing its look. But how would their audience react?
Background
Snack Brands CC’s, corn chips known and loved by Australians for decades, was changing. Not only did they have new packaging, they also had a new formulation where the flavour was baked into the chips – a process unique to CC’s.
How we helped – in store sampling and wrapped shopping trolleys
CC’s conducted an extensive below the line campaign in Coles, Woolworths and Independents to support their product innovation and packaging updated. To support this D2C recommended an in-store sampling strategy that included roaming in the snacks aisle’. We offered a solution other than the standard roaming usherette tray – wrapped shopping trolleys – and kept stock filled each shift. We included our activities in their promotional calendar, and focused on sampling during price promotions. The client kept up-to-date with the success through weekly reporting.
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