Peters Ice Cream ‘Proud & Punch’
How do you tantalise consumer taste buds with a new frozen treat?
Background
Peters Ice Cream launched ‘Proud & Punch’ ice blocks into the Australian market in 2016. Initially supported by a comprehensive below the line campaign that included in-store sampling, it evolved into out-of-store to provide further impact.
How we helped – creative activations
Sometimes we like to think out of the box. We built a creative activation around a fleet of 3 wheel bicycles that housed branded chest freezers – perfect for cut through and brand awareness. We designed and produced the 3-wheel bicycles that housed branded chest freezers. Then we devised a location strategy of venues where a large number of the target audience would be. We managed the roadshow for the activation including transportation, storage, bump-in and bump-out. And supported this with in-store taste sampling that also incorporated some of the elements of the experiential activation, such as plants, display fruit and timber crates. Outstanding results were reported to the client weekly.
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