Nyal ‘Vapourising Patches’
An Australian-first product was set to launch and it needed a campaign to bring it to shoppers.
Background
Inova launched Nyal Vapourising Patches into the Australian market in 2019. The Nyal Vapourising Patches are the only adhesive vapour patches in the market.
How we helped – product sampling in-store and in-mall
In winter 2019, Nyal conducted a broad-ranging below-the-line campaign to support the launch of their product in Woolworths and Coles. In-store we rolled out demonstrations as part of a roaming campaign in the health and beauty aisle. This was complemented by product sampling at transit locations and in malls. The in-mall roaming campaign was focused near supermarkets and pharmacies. Weekly reports kept the client up to date.
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