MERCHANDISING CASE STUDY

Hort Innovation ‘Australian Bananas’

How do you find out what consumers know about different types of bananas?

Background

Hort Innovation is a grower owned and funded, not for profit, research and development corporation for Australia’s $9 billion horticultural industry. Hort Innovation identified a need to conduct research in-store on shoppers’ knowledge of the different banana varieties, notably Lady Finger Bananas.

How we helped – merchandising and market research for business growth

As an experienced merchandising business, we knew the answer was simple – we had to head to the stores. We provided a field force to conduct surveys in-store at the point of purchase. Consulting with the client and using our industry insights, we devised a questionnaire to capture the relevant information they needed for their business objectives. To maximise their time in-store, staff also reported on stock presentation including taking photos and supply chain management. We collated the data and delivered a research report to be presented to industry stakeholders.

Other sampling case studies

HP Promoter Program

HP Promoter Program

Staff engagement and training

Hort Innovation ‘Australian Bananas’

Hort Innovation ‘Australian Bananas’

In-store research and reporting

Amazon ‘Kindle’

Amazon ‘Kindle’

Results-driven merchandising and assisted sales program

Havaianas

Havaianas

Boosted sales with merchandising and staff support

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